“One of the great ironies of the campaign so far is that there are lots of people working very hard on the Obama campaign, and sometimes they work so well that it looks almost easy. Obama gives a great speech, and his opponents dismiss him as an empty suit. What they don’t realize is how much effort is going into making it look effortless. In this respect, Obama is like a strange mirror image of Bush: Bush makes being president look easy because he doesn’t work hard, but then his results are terrible. Obama works hard to make it look easy, but his results are very solid.”

Obama’s Font, Part 2

This has some interesting things to say about the style of his campaign, and how the “coherent graphic design” and “level of professionalism” are better than some “giant, global corporations”.